Welcome Sequence Map (30 / 60 / 90)
A single-page timeline showing every touchpoint a new member receives across their first three months, including who is responsible for each one and what tool it runs through.
Deliverable Samples
These are illustrative examples of the documents and frameworks studios work with. Each is adapted to a studio's class formats, staff size and existing tools before it's put into use.
A single-page timeline showing every touchpoint a new member receives across their first three months, including who is responsible for each one and what tool it runs through.
Message templates and a short conversation guide for the first week after a new member's initial class, written to sound personal rather than automated.
A short intake form used to match members by schedule, goals and preferred class formats, along with a simple check-in log the pair can use however suits them. Includes guidance for instructors on introducing the idea without making it feel mandatory or awkward.
A four-week structure with rest days built in, tiered goals for different attendance habits, and suggested messaging for each week of the challenge.
A structure for rewarding referrals at increasing levels, paired with simple tracking that a front desk team can maintain without extra software.
A lightweight tracking sheet that flags members whose attendance has dropped past an agreed threshold, along with scripts for a friendly check-in call or message. Built to work with whatever booking system a studio already has, without requiring new software.
"A document only helps if someone on staff can actually use it on a busy Tuesday. We test every template against that standard before it leaves our hands."
Every deliverable above is a starting template, not a finished product. During an engagement, we adjust language, timing and format to match a studio's real class sizes, staffing and existing booking software. What a 200-member cycling studio needs from an attendance risk sheet looks different from what a 40-member pilates studio needs, and the templates are built to be reshaped accordingly.
We're happy to walk through a sample document relevant to your class formats and current tools.
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